Arvind Srimal

Managing Director

With over four decades of experience in the Electrical Industry, I established Electrical Lines in 1983 as a prominent Electricals Trading company. As early as 2001, we introduced LEDs to the Indian market, revolutionizing commercial lighting.

In 2010, we took a significant step forward by founding FortuneArrt LED Lighting Pvt. Ltd., a manufacturing company producing top-quality LED Lighting products under the brand name of FortuneArrt. Our manufacturing facility in Gundlapochampally, Hyderabad, was designed for full in-line production, enabling us to control the entire process from raw materials (Aluminium ingot) to the packaged, finished product. Notably, we became one of India’s few LED Lighting companies with such comprehensive manufacturing capabilities.

The success of our ventures can be attributed to strong leadership qualities that have driven our growth and excellence:

Visionary Leadership

Our ability to introduce LEDs to the Indian market showcases visionary leadership, identifying trends and opportunities well ahead of the competition.

Entrepreneurial Spirit

Founding and expanding FortuneArrt LED Lighting and FortuneArrt Wires & Cables exemplify an entrepreneurial spirit, taking calculated risks and investing in new ventures.

Team Empowerment

We empower our teams to drive success, encouraging creativity and fostering a collaborative work environment.

Research and Development Focus

The presence of a highly advanced R&D Laboratory highlights our dedication to continuous improvement and staying at the cutting edge of technology.

Innovation and Adaptability

We continuously innovate, embracing new technologies and adapting to market changes to stay at the forefront of the industry.

Quality-Centric Approach

Our emphasis on "Quality: No Compromise" demonstrates a commitment to providing top-notch products, fostering trust and loyalty among customers.

End-to-End Manufacturing Expertise

Our ability to establish an end-to-end manufacturing facility showcases strategic planning and execution capabilities, streamlining processes for optimal efficiency.

Customer-Centric Approach

We prioritize customer satisfaction, actively seeking feedback and using it to enhance our products and services.

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